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castor oil
Worth a lookShows a $18.3M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$18.3M$18.3M/yr · 10.2M searches
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$19.24avg listing price — sweet spot $15–$100
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Price range
Good$7.02–$35.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Review moat
Bad20,662.25avg incumbent reviews — the moat a new listing must climb