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castor oil pack
Worth a lookShows a $3.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$3.5M$3.5M/yr · 2.9M searches
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great$22.79avg listing price — sweet spot $15–$100
Price range
Great$5.75–$65.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad4,610.85avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand