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cast iron oil

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A small market ($47K/yr) — this niche doesn't clear our bar today.

Market size 12Growth 23Conversion 89Competition 42Returns 98Price range 71Avg price 77Brand share 52Review moat 40Quality gap 24

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great10.6%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.95

avg listing price — sweet spot $15–$100

Price range

Good$7.63–$33.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,515.65

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-4.7%

90-day search growth — must beat 0% to launch

Market size

Bad$47K

$47K/yr · 28K searches

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