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cashmere detergent
Skip itSoft demand (-55.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Price range
Incredible$17.30–$28.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$21.47avg listing price — sweet spot $15–$100
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$241K$241K/yr · 158K searches
Review moat
Okay2,102.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad92%top-5 click share — a locked-up shelf
Growth
Bad-55.9%90-day search growth — must beat 0% to launch