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cascarilla
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,340.5avg incumbent reviews — the moat a new listing must climb
Market size
Okay$252K$252K/yr · 368K searches
Avg price
Okay$11.19avg listing price — sweet spot $15–$100
Price range
Okay$3.98–$23.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand