Skip to content
57

card holders for playing cards

Worth a look

Shows low returns (1.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 77Growth 16Conversion 77Competition 61Returns 84Price range 59Avg price 53Brand share 71Review moat 57Quality gap 27

Returns

Great1.6%

return rate — above 5% kills the launch gate

Market size

Great$986K

$986K/yr · 1.0M searches

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Price range

Good$5.42–$28.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,226.7

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$12.38

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-18.7%

90-day search growth — must beat 0% to launch

Trend