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cappuccino protein powder
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$37.30avg listing price — sweet spot $15–$100
Price range
Great$10.59–$80.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Review moat
Bad4,774.57avg incumbent reviews — the moat a new listing must climb
Market size
Bad$57K$57K/yr · 39K searches
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand