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canker sore medicine
Launch itA $2.6M/yr market growing +5.3% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.6%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.6M$2.6M/yr · 1.4M searches
Price range
Great$6.66–$39.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.32avg listing price — sweet spot $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Review moat
Okay3,938.75avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand