62
cane
Launch itA $7.8M/yr market growing +9.5% this quarter with returns at 3.5% — clears our launch bar.
Market size
Incredible$7.8M$7.8M/yr · 8.6M searches
Avg price
Incredible$25.66avg listing price — sweet spot $15–$100
Price range
Great$7.17–$75.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Returns
Okay3.5%return rate — above 5% kills the launch gate
Growth
Okay+9.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,978.57avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand