49
candle scents for soy candle making
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Avg price
Great$16.98avg listing price — sweet spot $15–$100
Price range
Great$5.75–$51.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,754.69avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-39.3%90-day search growth — must beat 0% to launch
Market size
Bad$9K$9K/yr · 32K searches
Signals No Dominant Brand