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52

camping dish soap

Worth a look

Shows low returns (0.3%), but a small market ($60K/yr) keeps it on the watch list.

Market size 15Growth 91Conversion 96Competition 45Returns 99Price range 48Avg price 45Brand share 25Review moat 21Quality gap 21

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible13.6%

search→purchase rate — share of searches ending in a sale

Growth

Great+100.1%

90-day search growth — must beat 0% to launch

Price range

Okay$4.62–$24.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$11.39

avg listing price — sweet spot $15–$100

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad12,033.06

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$60K

$60K/yr · 39K searches

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