52
camphor ointment
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.03avg listing price — sweet spot $15–$100
Market size
Great$858K$858K/yr · 318K searches
Price range
Good$4.35–$36.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,063.91avg incumbent reviews — the moat a new listing must climb
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand