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camphor oil
Skip itSoft demand (-10.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Review moat
Good996.77avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.20avg listing price — sweet spot $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay$4.35–$24.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$121K$121K/yr · 109K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-10.6%90-day search growth — must beat 0% to launch