47
calm essential oil
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.61avg listing price — sweet spot $15–$100
Price range
Okay$5.59–$19.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,126.68avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.8%90-day search growth — must beat 0% to launch
Market size
Bad$42K$42K/yr · 69K searches