53
calm candle
Worth a lookShows sweet-spot pricing room ($9.17–$46.98), but a small market ($80K/yr) keeps it on the watch list.
Price range
Great$9.17–$46.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.61avg listing price — sweet spot $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Returns
Good2.0%return rate — above 5% kills the launch gate
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad6,862.26avg incumbent reviews — the moat a new listing must climb
Market size
Bad$80K$80K/yr · 101K searches
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand