46
calendula
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Market size
Great$1.2M$1.2M/yr · 773K searches
Avg price
Good$14.12avg listing price — sweet spot $15–$100
Price range
Good$6.46–$27.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,875.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand