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calendula salve
Worth a lookShows low returns (0.2%), but soft demand (-8.3% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$18.50avg listing price — sweet spot $15–$100
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Price range
Good$6.45–$29.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Okay2,276.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$90K$90K/yr · 69K searches
Growth
Bad-8.3%90-day search growth — must beat 0% to launch