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calcium powder
Skip itBrand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.25avg listing price — sweet spot $15–$100
Price range
Good$5.81–$31.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,587.15avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$114K$114K/yr · 99K searches
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Competition
Okay70%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand