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calcium citrate
Launch itA $4.9M/yr market growing +0.1% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$4.9M$4.9M/yr · 2.2M searches
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.86avg listing price — sweet spot $15–$100
Price range
Great$7.37–$41.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,032.87avg incumbent reviews — the moat a new listing must climb