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calcium bentonite clay toothpaste
Skip itSoft demand (-66.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.25avg listing price — sweet spot $15–$100
Price range
Good$9.24–$24.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,389.56avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad$7K$7K/yr · 5K searches
Growth
Bad-66.1%90-day search growth — must beat 0% to launch