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calamine lotion
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Growth
Great+91.2%90-day search growth — must beat 0% to launch
Avg price
Good$12.67avg listing price — sweet spot $15–$100
Price range
Good$3.98–$26.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$271K$271K/yr · 153K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,167.86avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand