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Launch itA $2.2M/yr market growing +2.9% this quarter with returns at 0.2% — clears our launch bar.
Conversion
Incredible23.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible$2.2M$2.2M/yr · 263K searches
Avg price
Incredible$34.31avg listing price — sweet spot $15–$100
Price range
Great$11.30–$52.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Review moat
Bad7,342.63avg incumbent reviews — the moat a new listing must climb