43
c collar
Skip itHigh returns (7.5%) — this niche doesn't clear our bar today.
Avg price
Incredible$31.21avg listing price — sweet spot $15–$100
Price range
Great$7.15–$79.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,449.52avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Market size
Bad$79K$79K/yr · 47K searches
Returns
Bad7.5%return rate — above 5% kills the launch gate
Signals High Returns