39
bye bye odor
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$22.52avg listing price — sweet spot $15–$100
Price range
Great$8.81–$93.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Review moat
Bad8,437.75avg incumbent reviews — the moat a new listing must climb
Market size
Bad$40K$40K/yr · 34K searches
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand