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button hook
Skip itPrices mostly outside the sweet spot ($5.32–$15.90) — this niche doesn't clear our bar today.
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Good1,121avg incumbent reviews — the moat a new listing must climb
Market size
Okay$181K$181K/yr · 176K searches
Avg price
Okay$8.89avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
Price range
Bad$5.32–$15.90cheapest to priciest tracked listing — scored on the share inside $15–$100