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burst toothbrush heads
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$15.88avg listing price — sweet spot $15–$100
Market size
Good$329K$329K/yr · 119K searches
Price range
Okay$8.05–$21.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,125.22avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand