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burn jel
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.25avg listing price — sweet spot $15–$100
Price range
Good$7.76–$23.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,881.08avg incumbent reviews — the moat a new listing must climb
Growth
Okay+13.3%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$23K$23K/yr · 15K searches
Brand share
Bad99%top-5 brand share — brand-locked demand