54
burn gel
Worth a lookShows low returns (0.2%), but strong incumbent ratings (4.8★) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.24avg listing price — sweet spot $15–$100
Growth
Good+25.4%90-day search growth — must beat 0% to launch
Market size
Good$300K$300K/yr · 165K searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay$4.04–$24.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,458.11avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality