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53

burn cream

Worth a look

Shows low returns (0.1%), but a concentrated shelf (top 5 take 76% of clicks) keeps it on the watch list.

Market size 78Growth 52Conversion 96Competition 20Returns 100Price range 39Avg price 36Brand share 30Review moat 33Quality gap 20

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible13.5%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.0M

$1.0M/yr · 734K searches

Growth

Good+23.2%

90-day search growth — must beat 0% to launch

Price range

Okay$4.13–$22.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.35

avg listing price — sweet spot $15–$100

Review moat

Okay3,167.43

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Competition

Bad76%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Search terms