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burn cream packets
Skip itPrices mostly outside the sweet spot ($4.13–$14.17) — this niche doesn't clear our bar today.
Conversion
Incredible21.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Growth
Good+20.8%90-day search growth — must beat 0% to launch
Review moat
Okay1,807.6avg incumbent reviews — the moat a new listing must climb
Market size
Okay$132K$132K/yr · 72K searches
Avg price
Bad$8.56avg listing price — sweet spot $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad87%top-5 click share — a locked-up shelf
Price range
Bad$4.13–$14.17cheapest to priciest tracked listing — scored on the share inside $15–$100