55
burn bandage
Worth a lookShows low returns (0.2%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Growth
Good+34.5%90-day search growth — must beat 0% to launch
Avg price
Good$12.65avg listing price — sweet spot $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Okay$238K$238K/yr · 178K searches
Price range
Okay$5.32–$21.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,841.5avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality