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burgundy napkins
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but high returns (6.3%) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Avg price
Great$19.03avg listing price — sweet spot $15–$100
Price range
Great$5.30–$83.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great31%top-5 click share — an open shelf
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,768.97avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$165K$165K/yr · 204K searches
Growth
Okay+5.2%90-day search growth — must beat 0% to launch
Returns
Bad6.3%return rate — above 5% kills the launch gate