47
bulk toothbrushes and toothpaste
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$26.70avg listing price — sweet spot $15–$100
Review moat
Great245.38avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.59–$59.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Market size
Bad$45K$45K/yr · 85K searches