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57

bulk toilet paper by the case 100 rolls

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 58Growth 24Conversion 88Competition 41Returns 99Price range 95Avg price 94Brand share 41Review moat 22Quality gap 53

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Price range

Incredible$26.06–$78.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$48.53

avg listing price — sweet spot $15–$100

Conversion

Great10.3%

search→purchase rate — share of searches ending in a sale

Market size

Good$459K

$459K/yr · 92K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Growth

Bad-1.9%

90-day search growth — must beat 0% to launch

Review moat

Bad9,870.05

avg incumbent reviews — the moat a new listing must climb

Reviews