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bulbhead
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$35.63avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$11.77–$65.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,623.58avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.4%return rate — above 5% kills the launch gate
Market size
Okay$138K$138K/yr · 370K searches
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand