70
bug bite itch relief
Launch itA $1.9M/yr market growing +305.1% this quarter with returns at 0.2% — clears our launch bar.
Growth
Incredible+305.1%90-day search growth — must beat 0% to launch
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.6%search→purchase rate — share of searches ending in a sale
Market size
Great$1.9M$1.9M/yr · 1.0M searches
Price range
Good$3.38–$30.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.75avg listing price — sweet spot $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad9,710.05avg incumbent reviews — the moat a new listing must climb
Signals Trending