40
buffalo plaid ribbon
Skip itPrices mostly outside the sweet spot ($4.12–$12.90) — this niche doesn't clear our bar today.
Brand share
Great58%top-5 brand share — no brand owns this niche
Review moat
Good830.91avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 5% kills the launch gate
Avg price
Okay$8.88avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-22.5%90-day search growth — must beat 0% to launch
Market size
Bad$31K$31K/yr · 58K searches
Price range
Bad$4.12–$12.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand