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buffalo plaid napkins
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,107.14avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.69avg listing price — sweet spot $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Price range
Good$6.19–$24.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf
Growth
Bad-25.3%90-day search growth — must beat 0% to launch
Market size
Bad$9K$9K/yr · 14K searches
Brand share
Bad100%top-5 brand share — brand-locked demand