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bryte labs toothpaste
Skip itA concentrated shelf (top 5 take 89% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Growth
Good+46.8%90-day search growth — must beat 0% to launch
Avg price
Good$13.03avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$9.26–$18.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad7,114.56avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad$48K$48K/yr · 37K searches
Competition
Bad89%top-5 click share — a locked-up shelf