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brown sugar scrub
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.85avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$7.09–$19.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,976.82avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Market size
Bad$63K$63K/yr · 60K searches
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand