51
brown ribbon
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but prices mostly outside the sweet spot ($3.99–$14.46) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good1,271.51avg incumbent reviews — the moat a new listing must climb
Market size
Okay$220K$220K/yr · 325K searches
Avg price
Bad$8.14avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Price range
Bad$3.99–$14.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand