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brown paper towels
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$30.89avg listing price — sweet spot $15–$100
Price range
Great$4.48–$65.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$435K$435K/yr · 111K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,195.75avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.8%90-day search growth — must beat 0% to launch