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brown flower wrapping paper
Skip itPrices mostly outside the sweet spot ($6.00–$14.02) — this niche doesn't clear our bar today.
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Good1,400.29avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Avg price
Bad$8.00avg listing price — sweet spot $15–$100
Market size
Bad$65K$65K/yr · 108K searches
Price range
Bad$6.00–$14.02cheapest to priciest tracked listing — scored on the share inside $15–$100