44
brown crinkle paper
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Price range
Great$6.23–$48.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.61avg listing price — sweet spot $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Market size
Okay$116K$116K/yr · 65K searches
Review moat
Bad4,957.47avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality