38
bronchial calm
Skip itSoft demand (-40.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Price range
Great$11.22–$29.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.38avg listing price — sweet spot $15–$100
Review moat
Okay1,578.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$53K$53K/yr · 29K searches
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-40.1%90-day search growth — must beat 0% to launch