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bright fire lighter
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$17.30avg listing price — sweet spot $15–$100
Price range
Great$11.94–$27.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good693.25avg incumbent reviews — the moat a new listing must climb
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Market size
Bad$16K$16K/yr · 35K searches