44
breathe
Skip itSoft demand (-29.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.52avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$11.23–$39.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$179K$179K/yr · 149K searches
Review moat
Bad5,022avg incumbent reviews — the moat a new listing must climb
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-29.5%90-day search growth — must beat 0% to launch