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branch basics laundry detergent
Launch itA $8.0M/yr market growing +4.2% this quarter with returns at 0.5% — clears our launch bar.
Market size
Incredible$8.0M$8.0M/yr · 2.5M searches
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$30.02avg listing price — sweet spot $15–$100
Price range
Great$13.93–$83.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Review moat
Bad8,277.06avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand