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braces wire
Skip itA small market ($58K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great411.39avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.86–$40.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.82avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.2%90-day search growth — must beat 0% to launch
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad$58K$58K/yr · 186K searches