57
braces wax
Launch itA $1.6M/yr market growing +3.2% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Market size
Great$1.6M$1.6M/yr · 1.3M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,270.82avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Avg price
Bad$8.32avg listing price — sweet spot $15–$100
Price range
Bad$4.10–$15.09cheapest to priciest tracked listing — scored on the share inside $15–$100